Selling consumer products is hard. Selling video games is, arguably, even harder. The market is huge but it’s also very crowded. There’s so much noise on Steam (21 new games/day in 2017 [1]) and other distribution platforms that it’s insanely tough for new game developers to figure out how to sell games and what metrics to watch. This article will go over, what I think is, the most important metric for any game launching on Steam, namely the number of wishlists.